An Adelaide-based 'minnow' - Australian Institute of Business - has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today …
Becoming an influential ‘go-to resource’ in your chosen field
Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. A former journalist turned magazine publisher …
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Why building a platform is critical for the success of your personal brand
If you’re going to build your personal profile and reputation as an authority in your particular field, then you'll need a platform from which to help you increase your visibility and deepen …
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Should we kill off ‘thought leadership’? A discussion with Sarah Mitchell about thought leaders, innovators, pioneers and trailblazers!
Sarah Mitchell is the head of strategy at Lush Digital Media. She won't like me saying this, but I consider her a thought leader in the area of content marketing. Why won't Sarah be …
How entrepreneur Valerie Khoo leverages the power of social media and content marketing to build her brand and her business
Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public …
Brand Quarterly Magazine announces its 50 Marketing Thought Leaders Over 50 List
Brand Quarterly Magazine has just published its 50 Marketing Thought Leaders Over 50 list for 2014. According to Brand Quarterly: "Each of the Marketing Thought Leaders highlighted on this year's …