Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought …
How to raise your professional profile without having a blog
I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the …
Continue Reading about How to raise your professional profile without having a blog →
From interruption to education: The key mindset shift business owners need to grasp in 2016 and beyond
Business owners need to change their mindset if they want to thrive in today’s socially-connected economy. Old school marketing - interrupting people with your blatantly promotional messages - has …
The most important personal asset an aspiring thought leader can have
Regardless of the field in which you operate, established and aspiring thought leaders need to know their stuff. That’s a given. They need to be disciplined, friendly, persistent, empathetic, humble, …
Continue Reading about The most important personal asset an aspiring thought leader can have →
What it takes to be a ‘new’ thought leader today
‘Thought leadership’ can be quite a nebulous concept. Ditto authority, personal branding, reputation, and expert status. While track record and demonstrated outcomes from your body of professional …
Continue Reading about What it takes to be a ‘new’ thought leader today →
Content marketing: How much information should you give away for free?
Set your knowledge and ideas free! It's a powerful proposition that sits at the heart of content marketing but equally it can be somewhat tricky as well. I hear time and time again a key …
Continue Reading about Content marketing: How much information should you give away for free? →