This week's REPUTATION REVOLUTION episode features an interview with Jenna Soard, a launch strategist, a brand and design expert and a course creation 'circus master'. Jenna is the founder of You …
Clubhouse is hot. Should you bother?
I hosted my first Clubhouse room the other day alongside my good friend, brand strategist Kate Ware. It came after after spending many weeks dipping in and out of the social audio platform, and …
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Here’s a great example of an engaging LinkedIn micro-story
Matt Desmier is one of my favourite people on LinkedIn. He's a funny fella. He's also incredibly insightful and genuine. He's curious, interesting, and very open with his stories and ideas. And, …
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The Silent 99%: They might not engage with you, but that doesn’t mean they’re not taking notice!
Do you publish brilliant content online (including social media) but get little engagement? Don't be disheartened - there are plenty of lurkers out there in your audience who probably are taking …
Harnessing the power of serendipity in business & professional life
Serendipity: An unsought, unintended, and/or unexpected, but fortunate, discovery and/or learning experience that happens by accident. I've always been a massive believer of the power of …
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Influencer marketing versus influencer relations – which one is right for your brand?
For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird to me because the whole notion of getting …