Matt Desmier is one of my favourite people on LinkedIn.
He’s a funny fella. He’s also incredibly insightful and genuine. He’s curious, interesting, and very open with his stories and ideas. And, most importantly, he has an uncanny knack for stopping you in your tracks and making you think.
Every time one of Matt’s posts pop up in my feed, I read it without fail. And it’s always good!
Let’s face it, there is no shortage of self-appointed LinkedIn experts happy to tell all and sundry how to make sales on LinkedIn. I’ve checked out the feeds of some of these gurus, and let me tell you, their content leaves a lot to be desired.
Maybe they should check out Mr Desmier’s profile?
Here’s an example of a Matt Desmier micro-story (thanks Matt for permission to share!):
It happened again today.
There I was, enjoying a long overdue chat with Ben Potter. Ben’s an agency new business supremo and we’ve been circling each other on LinkedIn, threatening to chat for a longtime.
I knew at some point he’d ask me THE question. And I’d been working on a reply.
“What is it you do?”
“Branding. That’s what I do, “ I said. “I help agencies and businesses understand their positioning better, to help establish their brand.”
It sounded great. Just as I’d rehearsed. I should’ve stopped there.
“And culture” I added. “Branding, positioning and culture. The Holy Trinity of business in 2020.”
I was improvising now. Thankfully it still made sense. Just.
“And innovation. Branding, positioning, culture and innovation.
“Like three circles of a Venn diagram, with branding being the bit where the other three overlap.
“And new client acquisition strategies for start-ups.”
OK, now I sounded like a character from Monty Python’s Spanish Inquisition sketch…
“I do branding, positioning, culture, innovation, growth strategies and a bit of copywriting on the side.
“I curate events too.
“And facilitate workshops.”
Dammit. What had started as a succinct elevator pitch had deteriorated into a mess of words.
And here was me claiming to help others articulate themselves.
CHECK OUT MATT’S LINKEDIN FEED HERE. There’s plenty more where this one came from.
N.B. I’ve been republishing a handful of ‘From the Vault’ episodes on my podcast Reputation Revolution. This one, an interview with Matt, has gone gangbusters second time around. It’s a ripper!