Additional menu

Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Public relations

How to use ‘Spheres of Conversation’ to position your brand in the marketplace

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key …

Continue Reading about How to use ‘Spheres of Conversation’ to position your brand in the marketplace →

How owned media can help protect your brand when a crisis hits

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In the video below I explain how building a strong owned media foundation can help your brand during a crisis.  TRANSCRIPT: Having a strong owned media presence and having built an audience over a …

Continue Reading about How owned media can help protect your brand when a crisis hits →

Are we seeing a return to community? I hope so. Here is what it looks like in real life.

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The early heady days of social media (circa 2009-2012) were characterised by a genuine sense of community. This was an era when social media truly was social, and activity on channels such as …

Continue Reading about Are we seeing a return to community? I hope so. Here is what it looks like in real life. →

How leadership content can help your brand stand out in a ‘sea of sameness’

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends 'prediction' articles have breached the front gate and continue to seep through our virtual …

Continue Reading about How leadership content can help your brand stand out in a ‘sea of sameness’ →

Content Marketing for PR: Reframing the way we think about video

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the …

Continue Reading about Content Marketing for PR: Reframing the way we think about video →

Andy Green explains the ‘Dublin Conversation’ and why we need to redefine and rejuvenate PR

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Andy Green from Story Starts Here is the driving force behind the 'Dublin Conversation', a grassroots initiative focused on transforming how PR and communications can succeed in the 21st …

Continue Reading about Andy Green explains the ‘Dublin Conversation’ and why we need to redefine and rejuvenate PR →