For years I have worked closely with credible business owners, thought leaders and professional experts, helping them to cut through the noise, grow their profile and their influence, and build their …
Beyond ‘know-like-trust’: Grow your business by focusing on these five forerunners to commercial success
If you’ve been in business for any length of time, you will have heard the phrase “know, like, trust” rolled out ad nauseam. It’s been drummed into us: To generate new business leads, to make the …
How self-respecting business owners can self-promote without feeling icky!
As the great Aretha Franklin once sang with gusto: R.E.S.P.E.C.T. Respect. It’s a word I refer to often, and one which I think is more important than ever in today’s digital-first …
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Build a growing audience for your brand: Looking at owned media through a PR lens with Andrés López-Varela
Welcome back to another insightful episode of "Become Your Own PR Machine," where we dive deep into strategies and ideas to help you build visibility, influence, trust and credibility for your …
When it comes to content & digital communications, it’s important to always ask yourself: “Why?”
You’re an ambitious owner of a growing service-based business. Maybe you’re a solopreneur wanting to carve out an expert niche for your professional personal brand. Regardless, your success is likely …
If you stay ready, you don’t have to get ready!
As the saying goes: "If you stay ready, you don’t have to get ready" - nowhere is this truer than in the media commentary game. If you work in a fast-moving issues-rich industry or environment and …
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