I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re …
Credibility wins! How to beat the hucksters and wannabes at their own game
In last week’s blog post, I got on my soapbox (metaphorically), raised a pitchfork (still metaphorically speaking!) and let fly about the growing number of braggarts, spotlight seekers and bro’ …
Continue Reading about Credibility wins! How to beat the hucksters and wannabes at their own game →
Tread warily folks: People talkin’ crap about PR (again!)
It’s little wonder entrepreneurs professional experts are confused about (a) what PR is, and (b) how it can help them grow their brand and their business, when crap, as outlined below, pops up in …
Continue Reading about Tread warily folks: People talkin’ crap about PR (again!) →
Take Dick Dastardly’s advice: “Don’t just stand there, do something!”
As that once-in-a-generation philosopher and entrepreneur Dick Dastardly once said: “Don’t just stand there, do something!” When it comes to raising one's profile and reputation in a way …
Continue Reading about Take Dick Dastardly’s advice: “Don’t just stand there, do something!” →
Three key attributes of business owners who are nailing their personal brand communications
For years I have worked closely with credible business owners, thought leaders and professional experts, helping them to cut through the noise, grow their profile and their influence, and build their …
Beyond ‘know-like-trust’: Grow your business by focusing on these five forerunners to commercial success
If you’ve been in business for any length of time, you will have heard the phrase “know, like, trust” rolled out ad nauseam. It’s been drummed into us: To generate new business leads, to make the …