In a world where every second person and their dog proclaims to be a thought leader, I love it when I come across individuals who are genuinely putting it all out there: exploring ideas in public, …
How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
Wow, this is one heck of a episode! If you listen to the REPUTATION REVOLUTION podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal …
How to use press releases to increase personal brand visibility and credibility
If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders …
Grounding yourself in your story and your message with Jackie Goddard
Jerry Seinfeld once quipped: “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average …
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Taking action & getting stuff done: DIY vs DFY vs DIY/GAS
To build marketplace credibility, trust, and recognition for your personal or business brand today, you need to implement a strategic combination of marketing communications that involves, to varying …
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Should you focus on building your personal brand, or business brand? Here are 4 examples to get you thinking!
Should you focus your efforts on building your personal brand, or your business brand? It's a hot topic for people running their own business, especially when they are the business and …