Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’s only natural for credible operators - solopreneurs, founders and professional experts - to shy away from …
Continue Reading about Do you want to give up? I know I sometimes do 😬 →
Back in 2006, the online performance artist, Ze Frank, described ‘brand’ as the “emotional aftertaste” conjured up by a set of experiences. I’ve always loved this definition - it sure beats …
Continue Reading about How to stand out in a crowded field by creating your own lexicon →
For years I have worked closely with credible business owners, thought leaders and professional experts, helping them to cut through the noise, grow their profile and their influence, and build their …
As the great Aretha Franklin once sang with gusto: R.E.S.P.E.C.T. Respect. It’s a word I refer to often, and one which I think is more important than ever in today’s digital-first …
Continue Reading about How self-respecting business owners can self-promote without feeling icky! →
I was reminded recently of a couple of instances that underscored the importance of taking action when it comes to publishing original content as part of your PR and digital communications …
Continue Reading about Taking action, playing the long game – and why your body of work matters →
Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of this …
