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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Personal branding

Trust Signals: The missing ingredient in your personal brand & authority-building strategy

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  “How do I build more trust with my audience, especially online?” It’s a valid question, especially as the word ‘trust’ is thrown around with reckless abandon these days in …

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From philosophy to practice: The first steps to Personal Brand Sovereignty

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In a previous article, I introduced the concept of Personal Brand Sovereignty, the idea of owning your identity, your message, and your platform in a digital world that increasingly wants to …

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Personal Brand Sovereignty: Own your reputation, shape your narrative, and secure your digital independence

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us? This is a question that gnawed at me. No doubt, similar sorts of questions …

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How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

"How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us?" This is a question that nagged at me for ages. It emerged from the growing frustration that …

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Credible voices are being drowned out – is there a smarter path for real experts and leaders?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Today's online world is a battlefield. Loud, chaotic, unrelenting … polluted by: Hucksters and braggarts flooding our feeds with empty promises and recycled blueprints. Attention-hogging …

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How to build an authority brand that steers prospective clients away from the fakes and the hucksters

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we …

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