Additional menu

Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Personal branding

How to build an authority brand that steers prospective clients away from the fakes and the hucksters

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we …

Continue Reading about How to build an authority brand that steers prospective clients away from the fakes and the hucksters →

Evolving your philosophy and viewpoint over time (includes two real-life examples)

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Today, I Googled a phrase I use often and up popped an interview I recorded for the Bluewire Media podcast back in 2014. I checked out the show notes from the interview and was interested to see …

Continue Reading about Evolving your philosophy and viewpoint over time (includes two real-life examples) →

Are you holding yourself back, and if so … why?

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Are you holding yourself back when it comes to putting yourself out into the marketplace - the online world specifically - with a view to building your profile and reputation as a genuine authority in …

Continue Reading about Are you holding yourself back, and if so … why? →

Do you want to give up? I know I sometimes do 😬

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’s only natural for credible operators - solopreneurs, founders and professional experts - to shy away from …

Continue Reading about Do you want to give up? I know I sometimes do 😬 →

How to stand out in a crowded field by creating your own lexicon

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Back in 2006, the online performance artist, Ze Frank, described ‘brand’ as the “emotional aftertaste” conjured up by a set of experiences. I’ve always loved this definition - it sure beats …

Continue Reading about How to stand out in a crowded field by creating your own lexicon →

Three key attributes of business owners who are nailing their personal brand communications

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

For years I have worked closely with credible business owners, thought leaders and professional experts, helping them to cut through the noise, grow their profile and their influence, and build their …

Continue Reading about Three key attributes of business owners who are nailing their personal brand communications →