I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re …
How to create more impact by harnessing the power of a ‘PR mindset’
Mastering PR, content and digital communications for the benefit of your brand and your business today requires some strategic and tactical nous. But more than anything, much of it will come …
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Beyond media coverage: Understanding the critical role PR plays in business
The concept of public relations (PR) confuses most people in business. Heck, even some PR pros struggle to articulate what it is they do and the value they bring to a company or …
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Unpacking the marketing communications ‘jigsaw’ (and where the heck does PR fit into the equation?)
Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your …
Where does PR fit in the overall marketing communications mix
In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various …
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Understanding today’s ‘communications palette’
If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and …
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