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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Creator Economy

The Zone of Influence: Where modern authority brands are built and leveraged

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  In a recent article, I explored the increasing crossover between the Creator Economy and the Reputation Economy - two powerful forces reshaping how we show up, share what we know, and …

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Bridging the gap between the Reputation Economy and the Creator Economy (and why it matters)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is …

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The seismic shifts that upended the entire media and marketing landscape

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Just looking back at some old PR Warrior blog posts that I produced over the journey. There was one - from Aug 25, 2010 - in which I set out a number of topics/talking points that I had raised …

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Are you making it easy for your audience to consume your content?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Are you 'leaving money on the table' by not appealing to your whole audience with the content you produce? * People learn and take in information in different ways. Therefore, to gain more reach …

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Reputation Economy vs Creator Economy: Where do YOU fit?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

We hear a lot today about the ‘creator economy’, but sitting parallel with it is what's known as the ‘reputation economy’. What’s the difference? IN THE VIDEO BELOW: I explain the differences …

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How parasocial relationships play a role in professional personal branding

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a …

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