I recently published the 200th episode of Reputation Revolution, my podcast about personal brand influence and how to build a thought leader brand in today's 'reputation economy'. As I reflect on …
Podcasting, and the creative ways brands can use audio content
I recently caught up with Kellie Riordan from Deadset Studios to discuss the future of podcasting and the creative ways that individuals and businesses can use audio content in their brand …
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The power of a dynamic branded digital newsroom
Maintaining a content-rich blog is one of the more powerful public relations tactics a business or organisation can implement. But maintaining a dynamic branded digital newsroom can be an equally …
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There are strong reasons to start a blog for your business … and a few reasons why you shouldn’t!
Want to listen instead? I like to call blogging the traditional social media because it's been with us for such a long time and, compared to Clubhouse, Instagram and TikTok, it can sometimes look …
196: How to build your reputation through writing with Sarah Mitchell
Sarah Mitchell is a copywriter and a content marketing strategist who is on a mission to make the world better for readers everywhere. So who better to talk about building your reputation and …
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How to use content to grow your sphere of influence
The dictionary by Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect or intangible ways.” Let's face it, we are all trying to influence some kind of …
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