Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
The fundamentals of building credibility for one’s brand have not changed. Relationships. Trust. Genuine expertise shared generously. All as relevant today as they were a decade or more …
Continue Reading about Visibility is easy. Credibility is rare. →
In this article, I take a look at the importance of evolving our voice in the marketplace. But first, what constitutes one’s ‘voice’? I’m talking in terms of reputation and personal brand - …
You have the expertise. The track record. The ideas that capture people’s attention. The insights that could shift conversations and open doors. But none of it matters if you’re standing in the …
You’ve been putting in the work - showing up consistently, posting regularly, sharing insights - in an attempt to raise your professional profile and build your presence online. But the …
When it comes to building personal brand authority, it’s common to assume you need to always be publishing original ideas - crafting bold opinions, staking contrarian positions, and ‘owning’ a …
Continue Reading about The content curator’s path to building an authority brand →
Should I be on YouTube? Start a podcast? Publish a Substack newsletter? Or write articles on LinkedIn (or is it better to post videos 🧐 )? And what about TikTok? I hear it’s better than …
Continue Reading about All the tactics in the world won’t save you without these two things →
