Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
If you want to create greater impact in your professional world - your chosen field of endeavour - you need to go over and above just doing a good job these days. This entails getting out there …
Continue Reading about Taking action towards your next content-led project →
I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a …
Continue Reading about How parasocial relationships play a role in professional personal branding →
Late last year I had the pleasure of chatting with Alan and Emily Braithwaite from Yellow Tuxedo, an online visibility consultancy based in the UK. They run several other businesses too, and have a …
All too often, in a short-term bid to win customers and grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For …
One key theme I've pushed for a while now is the importance of companies and organisations bringing their experts out from the cubicle and placing them fairly and squarely (and …
Today's marketing landscape is littered with overly-polished copy that comes from a place other than the heart. I'm not against sharp copywriting (on the contrary, I'm a huge advocate for …
