I like to call blogging the ‘traditional’ social media. It’s been around since the early 2000s; back then it was clunky to use and attractive probably only to the technically-minded. For the rest of …
8 things I’d do if I was starting out in PR today
I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of …
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078 Podcasting for thought leadership with Donna Papacosta
Donna Papacosta is a writer, speaker, podcaster and consultant; she runs the Toronto-based social media and content agency, Trafalgar Communications. Donna is also co-author of the book The Business …
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How realAs.Com leverages social media and content marketing to disrupt an industry
realAs.com is a free website and app that helps homebuyers and investors find their next property. realAs.com is still a relatively new business but what CEO Josh Rowe and his team have …
077 How to grow your personal influence through podcasting with Ronsley Vaz, Bond Appetit
Ronsley Vaz's podcast, Bond Appetit, has generated 1.2 million downloads in 15 months. He built momentum quickly for the podcast, publishing three episodes a week for the first 12 months. The podcast …
It’s not a blog post, it’s a digital asset!
One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience - …
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076 Anatomy of a podcast startup with Jo Saunders, co-host of Social Truth
Jo Saunders runs Wildfire Social Marketing in Perth, Western Australia. She has just embarked on a new podcast with friend Ming Johanson called Social Truth, where they share the truth about social …
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075 How Jon Manning is carving out an international niche as a services pricing expert
Jon Manning is one of Australia's leading pricing experts - he is the founder of Pricing Prophets, a web-based service where you can find an expert with experience in your industry to talk to about …
The Content Revolution: Communicate what you stand for by telling a better story
Mark Masters helps people to own their media. Mark has been running the UK-based marketing and design agency The ID Group for eight years. In more recent times he has concluded, like many other …
074 Becoming the Google of your niche with Ryan Rhoten
Ryan Rhoten is a personal brand reputation management coach, speaker and coach who helps people leverage their personal brands by understanding the importance of online reputation management. He …
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The power of truth and realism in content marketing and communications
Today more than ever we have to tell stories if we want our message to cut through the noise and resonate with its intended audience. Or so we're told over and over again as if it's something new. …
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073 Telling meaningful stories with Christoph Trappe, The Authentic Storytelling Project
Former journalist turned digital branding strategist, Christoph Trappe, runs The Authentic Storytelling Project which encourages truth and realism in content marketing and …