Darren Woolley is the founder of global consulting practice TrinityP3. He has also stamped his authority in the arena of marketing management, an industry niche he helped develop over the past …
If we trust experts as a source of information for a company, why aren’t there more ‘out there’ in the marketplace?
The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to …
066 How Caroline Childerley is building her personal brand as ‘The Gin Queen’
Caroline Childerley describes herself as "three parts woman, one part gin". It's an apt description - she's following her passion and turning her love of all things gin into a personal brand-based …
#FromTheVault: The content marketing revolution started bubbling to the surface in 2012 – but the core message remains the same!
NOTE: I WROTE THIS ARTICLE EARLY IN 2012 - WHILE SOME POCKETS OF BUSINESS HAVE PROGRESSED DOWN THE CONTENT PATH, THE SENTIMENT OF THE ARTICLE STILL RESONATES TODAY, 3 YEARS LATER: WHAT DO YOU …
065 The power of owned and earned media in building your personal brand
We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that …
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065 The power of owned and earned media in building your personal brand
We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that …
Continue Reading about 065 The power of owned and earned media in building your personal brand →
CONFESSION: My readers have lots of issues (and I’m tipping they’re not alone!)
I recently ran a survey of my readers to try and identify what challenges they were facing ... what pressing marketing/PR issues were keeping them awake at night. And can I say, there's a lot! As …
064 Transforming your career (and personal brand) with Michelle Gallaher, The Social Science
Michelle Gallaher is the Creative Director of The Social Science, a social media advisory firm that specialises in the highly-regulated field of biotechnology and medical science. In this episode of …
063 From functioning to flourishing with Michelle McQuaid
Michelle McQuaid is a best-selling author, workplace wellbeing teacher and playful change activator. In this chat with Trevor Young, Michelle discusses her journey from a senior corporate marketing …
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Cracking the content code with Mark Schaefer
I'm an unabashed fan of Mark Schaefer and how he goes about his business. If you haven't heard of Mark, he is a globally-recognised author, speaker, educator, podcaster and business consultant …
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Understanding the power of owned and earned media in an ‘opt-in’ world
I don't know about you but these days I seem to be getting 'buffeted' from all angles by people trying to sell me stuff. And it's getting worse - the more communications channels that spring up, the …
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062 Kickstarting your blog with Problogger Darren Rowse
Darren Rowse has been blogging for over 10 years; his two blogs - Digital Photography School and Problogger - collectively attract some five million unique readers a month, so you could say Darren …
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