This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer …
Good news for Australian marketers as content marketing starts bearing fruit
It's a truism that content marketing is a long term proposition. Unfortunately, however, this is quite often at odds with the 'quick results' mentality so many businesses have. In the overall scheme …
The business of storytelling with Siobhan Doran, founder of Thread Publishing
Content can become the catalyst for deeper conversations within an organisation, says Siobhan Doran, former journalist and founder of Sydney's Thread Publishing. Siobhan, who is also wears the hat …
Insider tips for getting media exposure for your brand, cause or issue
The rise and rise of social media and online publishing platforms such as blogging and podcasting has spawned millions of micro media channels around the world and in doing so has greatly …
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This business has squandered a terrific opportunity. But you don’t have to.
I recently looked at the website of a business I spoke to a few years back regarding what they could be doing to raise their profile and desirability in the marketplace using a combination of owned, …
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Melbourne #Digitalks – How to build reputation and trust through content marketing
I recently had the privilege of keynoting at Firebrand Talent's #digitalks series of lunchtime presentations in Sydney and Melbourne. Both presentations were 'sell-outs', indicating the deep interest …
Is your employer holding back your career in public relations?
The emergence and subsequent high-velocity take-up of social technologies and online publishing platforms has fundamentally changed the media landscape forever, disrupting many industries along the …
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117 How to fast-track your book with Ultimate 48-hour Author, Natasa Denman
Natasa Denman is known as the 'Ultimate 48-Hour Author'. After publishing her fifth book early in 2015, she now mentors entrepreneurs, business owners and professional experts to become published …
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Townhall: How to engage your audience one online micro-poll at a time
We know engaging with people online can be a challenge for businesses, nonprofits and government organisations. But equally, we also know it's vitally important. We know people have shrinking …
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116 Educating your market profitably with Sarah Cordiner
As a qualified professional in education and curriculum design, Sarah Cordiner's passion is helping individuals and businesses to create their own engaging, transformational and profitable training …
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115 The lowdown on Snapchat with digital storyteller, Suzanne Nguyen
Suzanne Nguyen - aka 'String Story' - is a curious geek of the future. Her schtick is 'connecting dots'; she's a digital storyteller, interactive broadcaster, technology educator and emerging thought …
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Seven wonderful (and diverse) examples of content marketing done right
I love seeing companies and organisations seizing the opportunity to become their own media channel by creating and publishing their own content. I often use examples of content marketing in …
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