Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, …
Continue Reading about How VITAL is the reputational health of your business or organisation? →
I like to call blogging the 'traditional' social media because it's been with us for such a long time and, when compared to the likes of Facebook, Instagram and Snapchat, it can sometimes look …
Continue Reading about 3 things to think about when establishing a business blog →
I've read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I …
Continue Reading about These 10 PR and marketing books will get you revved up for a huge 2018 →
I'm a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large …
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Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in …
Continue Reading about RESEARCH: What types of content are Australian marketers using? →
Once upon a time Fairfax Media published this article – GP rebate: What I do for the $37.05 that no one wants to pay – by Sydney general medical practitioner, Dr Elizabeth Oliver. It was published …
Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers. I've contributed a number of times and have always keen …
In a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the 'professional you' justice? ‘Doing business with you’ could …
Continue Reading about PERSONAL BRANDING: Why your online visibility matters →
The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic …
Continue Reading about How to use content to build visibility for your business or personal brand →
A key metric used in today's world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities - customers, constituents and …
Continue Reading about Online engagement is terrific, but don’t underestimate the value of lurkers →
I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this …
Continue Reading about Three big lessons I’ve learned from 10 years’ blogging as PR Warrior →
When it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there. Whether it’s tweeting, posting a photo on Instagram, publishing updates to Facebook or LinkedIn, are …
Continue Reading about How to communicate your brand story through micro-content →
