Companies that continue to hide their staff from the outside world – that spin the message and blur the lines of engagement with the public – face a far greater risk than simply being left behind in …
162: From cop on the beat to recognised global thought leader with cyber safety expert, Susan McLean
This week's episode focuses on the story of 'cyber cop', Susan McLean. Susan is a world-recognised leader in the area of cyber safety and young people, and was the first Victoria Police Officer …
Reframing your content: It’s not a blog post, it’s a digital asset!
One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their …
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161: LinkedIn marketing in 20 minutes a day with expert guest Adam Franklin, Bluewire Media
This episode of Reputation Revolution takes a deep dive into LinkedIn and how thought leaders and professional experts can leverage the platform to build their profile and generate more leads for …
Filling the white space
At one point, our professional personal brands are surrounded by a lot of ‘white space’. As the saying goes, your personal brand is “what people say about you when you’re not in the room” – …
160: Unleash your rockstar personal brand | Expert guest Jonathan George, the Human Hitmaker
My guest on this episode of the podcast is CEO of JG Entertainment Jonathan George, also known as 'The Human Hitmaker'. Jonathan has spent the past 20 years creating rockstar brands for celebrities, …
How I went from nervous wreck to professional speaker
It wasn't all that long ago I was in a similar boat to the one many professional people find themselves in. I HATED public speaking, pure and simple. The thought of getting up in front …
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Using social media to build empathy and connection with your customers
THIS IS THE FOREWORD I WROTE FOR THE 2020 YELLOW SOCIAL MEDIA REPORT The use of social media in business is not really rocket science. Indeed, while social has in recent years become a bona fide …
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159: Building a memorable B2B thought leader brand with expert guest Lauren Kress – ‘The Business Scientist’
For this episode of Reputation Revolution, I was joined by Lauren Kress , aka 'The Business Scientist'. We talked about what it takes to build a memorable market-leading personal brand in the B2B …
NEW RESEARCH: How are Australian consumers using social media?
The Yellow report into Australians' social media habits is now out, and it provides some serious food for thought for businesses that aren't yet taking social seriously. Firstly, let's look at some …
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158: What’s stopping you from writing a book? | Expert guest Bec Evans – writing productivity geek & co-founder of Prolifiko
Bec Evans is a self-confessed writing productivity geek. As a co-founder of Prolifiko, Bec and her husband Chris help writers become more productive so they can focus on finishing the book they've …
157: Building an audacious empire around your personal brand and expertise | Interview with Leanne Woff
You're on a mission – to do things differently, to make an impact, to reach further and be brilliant in the process. You're determined, there are few who can keep up with you as you make leaps and …