This episode of Reputation Revolution focuses on podcasting, and features a discussion on THE STATE OF PODCAST INTERVIEWS 2020 research report that was presented at the recent Podfest Global Summit.
Tom and I dissect the research, highlighting what the findings mean for individuals wanting to secure podcast interviews as part of their personal brand marketing activity.
The discussion covers a range of ideas, insights and topics, including:
- the most common platforms to conduct podcast interviews – which ones are most popular, and what are the trends?
- the most common days for podcast interviews, and the time it takes from invitation to recording to publishing of the interview
- how podcasters prefer to record their interviews, and how flexible are they when it comes to fitting in with guests’ schedules
- what percentage of interviews include video, and how popular live-streaming is becoming
Exposure brings opportunity
Tom explains why podcast interviews are an effective way to build your brand and generate leads for your business.
Plus he shares his tips as to what it takes to become a compelling podcast interview guest.
Whether you’re a podcaster or someone keen to be interviewed on podcasts, there is lots of gold in this interview.
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