Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
When your communication strategy becomes "whatever generates engagement," several things begin to deteriorate: ➡️ Consistency of values > You start bending your message to fit trending topics, …
Continue Reading about The algorithmic erosion of identity →
After a year and a half of publishingmy newsletter Reputation OnRamp on the Beehiiv platform, I’ve made the decision to return to Substack - and rebrand the newsletter as Earn the Right. This isn’t …
Once upon a time, earned media meant one thing: getting a story in the newspaper or being interviewed on the nightly news. That was the goalpost for visibility and credibility. And it still …
Continue Reading about Earned media has got its sexy back (and it’s time to get on board) →
In a recent article, I explored the increasing crossover between the Creator Economy and the Reputation Economy - two powerful forces reshaping how we show up, share what we know, and …
As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is …
How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us? This is a question that gnawed at me. No doubt, similar sorts of questions …
