Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
When it comes to building personal brand authority, it’s common to assume you need to always be publishing original ideas - crafting bold opinions, staking contrarian positions, and ‘owning’ a …
Continue Reading about The content curator’s path to building an authority brand →
Here are a couple of timely reminders regarding how we communicate our business and personal brand, plus a shift in vibe for LinkedIn: Can we fall back in love with the platform? And for added …
Continue Reading about Two timely reminders and a thought provocation →
Philip Seymour Hoffman never abandoned the small stage. Even after winning an Academy Award and becoming one of the most respected actors of his generation, he kept showing up in Off Broadway and …
You can be brilliant at what you do and still remain invisible. Every industry has its unsung heroes - the battle-hardened consultants who quietly deliver exceptional results, the entrepreneurs …
Continue Reading about Crossing the ‘perception bridge’ from expert to authority →
Everyone talks about consistency when building a professional presence. "Post regularly," they say. "Stick to a schedule." "Show up every day." But here's the problem: most people think consistency …
I recently published an article unpacking earned media, explaining why isn’t just PR buzz anymore, and how it has become one of the most powerful trust signals you can have. But what does earned …
