Marketing in 2022 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develop, or the YouTube video you produce in the hope it will “go …
How to boost your professional profile using Medium
Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought …
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139: Commercialising your personal brand with Mary Henderson
Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their …
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How leadership content can help your brand stand out in a ‘sea of sameness’
Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends 'prediction' articles have breached the front gate and continue to seep through our virtual …
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IT’S BACK! Reputation Revolution podcast has been relaunched
I've relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today's reputation economy. It's …
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The importance of strategy for social media and content marketing. Here’s an excellent case in point …
I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social …