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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

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How to be smarter and more strategic in how we create content for social media

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Do you want to build a credible thought leader brand in the marketplace, but posting to social media all the time is doing your head in? I hear you, friend! Social media is an insatiable beast …

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How to build your personal brand using LinkedIn Company Pages

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), …

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Creating video for social media: Riff it, rev it, record it!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Wanting to produce 'to-camera' videos for social media but aren't anything about it 'cos ... it's all too hard? Try this 👇 1. RIFF IT 2. REV IT 3. RECORD IT! Here's how it works: > …

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What does gold standard look like on LinkedIn? Here are five examples

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

People often ask me what do I consider to be best practice content on LinkedIn (along with other social channels). I’m like an informational bowerbird – I collect this stuff. I'm always on the …

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Introducing ‘The Credible Authority Method’: Empower, Enhance, Extend & Extract

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call …

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Time to get creative with your content by mixing and matching mediums and modalities!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

When we think about creating content for our audience, all too often we default to blog articles or YouTube videos. If you're a visually-oriented brand, photography probably takes centre stage in …

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