What is the number one question advice-based professional services firms need to ask before embarking on a content marketing program? It's breathtakingly basic but unfortunately when it comes to …
CONTENT-DRIVEN SOCIAL PR: Building a rock-solid marketing communications base for your business, nonprofit or personal brand
This blog post is 25+ years in the making. Think of it as my 'flag in the ground'. It's the culmination of a quarter of a century spent in the trenches of marketing communications, …
Six takeaways from my eight years on Twitter
This week marks my 8th anniversary on Twitter. The early months I spent on the platform - from November 2007 to roughly mid-2008 - were somewhat odd and often punctuated with me feeling: “What the …
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8 things I’d do if I was starting out in PR today
I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of …
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How realAs.Com leverages social media and content marketing to disrupt an industry
realAs.com is a free website and app that helps homebuyers and investors find their next property. realAs.com is still a relatively new business but what CEO Josh Rowe and his team have …
Why your brand needs to get out there and start Blabbing!
There's a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there's some new social network springing up, attracting some hype …
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