The other day I published State of the (social) nation: Part 1 – Social media in Australia, a look at how businesses and consumers are using social technologies in Australia, based on the Sensis …
State of the (social) nation: Part 1 – Social media in Australia
Australian businesses are still 'dragging the chain' when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses …
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Where does your brand fit in the social media and content marketing equation?
We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one's community, relationship building …
5 things small businesses are doing wrong on social media (and how to fix them)
The social web has been with us for a while now, albeit it has continually evolved at an incredible rate during that period. However, there have been many etiquettes, or ‘truisms’ if I can put it that …
It took the Queensland Police Service just 37 words to show why it’s better at social media than 99% of brands
I've always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen the connection it has with the public. I mean, how could you not …
Consistency is key for social media success
The urge to jump on social channels to market one’s business is often overwhelming. You just want to get on there and get started! Then the novelty wears off and the grind (for some) starts: Creating …
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