Twitter and Facebook buzzed madly today with the emergence of a hilarious new YouTube comedy series called The Katering Show. Fronted by two comedians Kate McLennan and Kate McCartney, The Katering …
Building a strong personal brand in a conservative professional industry
Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social …
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Have you checked the new Twitter Analytics function yet?
A note from Twitter appeared on my feed this morning alerting me to the fact that I could now access the platform's new Analytics Dashboard. (N.B. It may have popped up earlier, this was the first …
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My interview for Canberra’s Small Biz Intelligence Network
I recently delivered a presentation for the Small Biz Intelligence (SBI) business network in Canberra. SBI focuses on “educating the entrepreneur” and business owner. It offers professional …
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The value a ‘socially visible’ CEO brings to the company they run
I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called …
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Becoming an influential ‘go-to resource’ in your chosen field
Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. A former journalist turned magazine publisher …
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