Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
LinkedIn has just alerted me to the fact I've been a member of the platform for 20 years - wow! You'd have to say a bit's changed. With that in mind, here are some observations, with a bit of …
Continue Reading about Key observations from being on LinkedIn for 20 years →
As business owners, we’ve got to make sure we don’t allow social media to consume us. Not from the perspective of mindlessly doom-scrolling the feed, as addictive as this can be. No, I’m …
If you’ve been in business for any length of time, you will have heard the phrase “know, like, trust” rolled out ad nauseam. It’s been drummed into us: To generate new business leads, to make the …
I’ve long said that some of the best exponents of modern-day public relations are not necessarily the trained professionals who practise PR on a day-to-day basis, but savvy business entrepreneurs who …
Continue Reading about Mark Schaefer is a modern-day PR marvel: What can we learn from him? →
One of the keys to success when it comes to PR, content and digital communications is the strategic integration of the many and varied elements involved. In other words, connecting the dots …
I was reminded recently of a couple of instances that underscored the importance of taking action when it comes to publishing original content as part of your PR and digital communications …
Continue Reading about Taking action, playing the long game – and why your body of work matters →
