Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
The Cambridge dictionary defines 'influence' as the power to have an effect on people. Let's face it, we're all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour …
Continue Reading about How to build influence using content marketing for PR →
When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals …
Continue Reading about Think bigger! How to make the most of your content marketing ‘universe’ →
At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, …
Continue Reading about Introducing the five VITAL signs of PR (INFOGRAPHIC) →
The emergence and subsequent high-velocity take-up of social technologies and online publishing platforms has fundamentally changed the media landscape forever, disrupting many industries along the …
Continue Reading about Is your employer holding back your career in public relations? →
Online corporate newsrooms - or online press offices or brand newsrooms as they're also known - provide companies and organisations with a terrific opportunity to publish easy-to-find, up-to-date …
Continue Reading about Online corporate newsrooms are not up to scratch, according to journalists →
This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts. David, who runs the excellent Digital Marketing …
