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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

PR Warrior

It’s what you DON’T do with your company blog that speaks volumes about your business

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

How many times do you see it - you're on a company's website and while you're there, you check out their blog. Ugh!  It looks like an untended garden, unkempt and weed infested. It's got maybe a …

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Content Marketing in Australia 2016: Creating engaging content remains the big challenge!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Producing content that engages audiences is the critical content marketing challenge currently faced by Australian businesses.  According to the just-released Content Marketing in Australia 2016: …

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BLOGGING BEST PRACTICE: Here are seven inspiring examples of business-to-business blogs from the smaller end of town

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

It's no secret that a useful, content-rich blog can be super-effective in building visibility and credibility (not to mention traffic, leads and sales) for a business, whether it's large, medium, …

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Sell the light, not the lightbulb

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

"Sell the light, not the lightbulb." It's one of my favourite sayings and is super-relevant when it comes to marketing one's brand in today's hyper-connected and information-overloaded …

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Are you considering content marketing for your professional services firm? Here’s a key question you need to ask first.

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

What is the number one question advice-based professional services firms need to ask before embarking on a content marketing program? It's breathtakingly basic but unfortunately when it comes to …

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CONTENT-DRIVEN SOCIAL PR: Building a rock-solid marketing communications base for your business, nonprofit or personal brand

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  This blog post is 25+ years in the making. Think of it as my 'flag in the ground'. It's the culmination of a quarter of a century spent in the trenches of marketing communications, …

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