Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals …
Continue Reading about Think bigger! How to make the most of your content marketing ‘universe’ →
Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is …
Author, speaker and content marketing agency owner - Mark Masters (pictured above, top right) - continues to carve out a global niche as a passionate advocate for building brands and businesses …
I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social …
We've all been there. We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing …
Continue Reading about The pros and cons of ‘gating’ your premium signature content →
Large companies with lots of shareholders tend to publish annual reports. Indeed, for publicly-listed companies, it's a legal requirement. These reports tend to be dense and hard to read. Granted, …
