Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic …
Continue Reading about How to use content to build visibility for your business or personal brand →
A key metric used in today's world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities - customers, constituents and …
Continue Reading about Online engagement is terrific, but don’t underestimate the value of lurkers →
I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this …
Continue Reading about Three big lessons I’ve learned from 10 years’ blogging as PR Warrior →
When it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there. Whether it’s tweeting, posting a photo on Instagram, publishing updates to Facebook or LinkedIn, are …
Continue Reading about How to communicate your brand story through micro-content →
The Cambridge dictionary defines 'influence' as the power to have an effect on people. Let's face it, we're all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour …
Continue Reading about How to build influence using content marketing for PR →
When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals …
Continue Reading about Think bigger! How to make the most of your content marketing ‘universe’ →
