Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
As professional communicators, we are acutely aware of the importance of trust in building reputation and enhancing purchase consideration, or whatever ‘commercial’ outcome you’re seeking to …
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Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. While the bulk of …
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The ongoing disruption of traditional media continues to wreak havoc on the marketing industry. The reach of traditional media has diminished in the wake of the ongoing explosion of online channels …
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I've read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I …
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I'm a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large …
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Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in …
Continue Reading about RESEARCH: What types of content are Australian marketers using? →
