There’s a lot of AI crap out there - as is the case with every social media channel, the number of AI ‘gurus’ who have popped up is staggering! Of course, the ones to beware of are those promising …
Use these 10 content ‘buckets’ to guide your social media efforts (and keep things fresh!)
As business owners, we’ve got to make sure we don’t allow social media to consume us. Not from the perspective of mindlessly doom-scrolling the feed, as addictive as this can be. No, I’m …
Take Dick Dastardly’s advice: “Don’t just stand there, do something!”
As that once-in-a-generation philosopher and entrepreneur Dick Dastardly once said: “Don’t just stand there, do something!” When it comes to raising one's profile and reputation in a way …
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Three key attributes of business owners who are nailing their personal brand communications
For years I have worked closely with credible business owners, thought leaders and professional experts, helping them to cut through the noise, grow their profile and their influence, and build their …
Beyond ‘know-like-trust’: Grow your business by focusing on these five forerunners to commercial success
If you’ve been in business for any length of time, you will have heard the phrase “know, like, trust” rolled out ad nauseam. It’s been drummed into us: To generate new business leads, to make the …
How self-respecting business owners can self-promote without feeling icky!
As the great Aretha Franklin once sang with gusto: R.E.S.P.E.C.T. Respect. It’s a word I refer to often, and one which I think is more important than ever in today’s digital-first …
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