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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Content marketing for PR

The 4 Authority Content Lenses: a model for publishing with clarity and confidence

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Back in 2014, I introduced a simple content model to help founders, professionals, and marketers make sense of the stories they were sharing. I’ve taught it, refined it, and riffed on it periodically …

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MICRO-CASE STUDY: Real-time example of the earned media ‘ripple effect’ in action

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I recently published an article unpacking earned media, explaining why isn’t just PR buzz anymore, and how it has become one of the most powerful trust signals you can have. But what does earned …

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Bridging the gap between the Reputation Economy and the Creator Economy (and why it matters)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is …

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This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re …

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How to turn educational content into a marketing weapon for your business

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. One workaround is for …

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Here are 4 AI tools I can’t do without *plus* an AI example that will knock your socks off!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

There’s a lot of AI crap out there - as is the case with every social media channel, the number of AI ‘gurus’ who have popped up is staggering! Of course, the ones to beware of are those promising …

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