Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
All too often, in a short-term bid to grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: Increased brand recognition …
Continue Reading about The battle for brand visibility: why exposure = leverage →
One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their …
Continue Reading about Reframing your content: It’s not a blog post, it’s a digital asset! →
In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR …
Continue Reading about Breaking down the myths about PR and content marketing →
I've just launched a mini-ebook and it's free to download (no email required) - here's the direct download link. The ebook is called CONTENT & REPUTATION: How to use content to boost the 5 …
Continue Reading about Available for free download: New ebook CONTENT & REPUTATION →
Using content to take people behind the scenes of your business is always a good idea because it helps build engagement and trust with your customers, clients and stakeholders. Why? Because we like …
After a couple of years of researching and writing my new book Content Marketing for PR, it’s finally been published under my Digital Citizen imprint. So I thought that while it’s still fresh …
Continue Reading about How to publish your own business book: a look under the hood →
