Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
There are so many things that marketers and business owners can do today to generate interest in the products and services they offer. But therein lies the problem - there's a lot of confusion, …
Continue Reading about Brand Vs Demand: Paving the way to a sale →
In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a …
Continue Reading about How owned media can help protect your brand when a crisis hits →
As professional communicators, we are acutely aware of the importance of trust in building reputation and enhancing purchase consideration, or whatever ‘commercial’ outcome you’re seeking to …
Continue Reading about How to build trust as a competitive advantage for your business →
At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, …
Continue Reading about Introducing the five VITAL signs of PR (INFOGRAPHIC) →
The Edelman Trust Barometer (Australia) 2016 was unveiled in Melbourne this morning. The research runs pretty deep and there's a lot of data to sift through, but I just wanted to take this …
"Sell the light, not the lightbulb." It's one of my favourite sayings and is super-relevant when it comes to marketing one's brand in today's hyper-connected and information-overloaded …
