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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Brand & Reputation

What credible authority builders can learn from cult-hit authors. Here are 7 lessons to guide you!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Somewhere along the way, building authority got confused with popularity. Be loud. Be everywhere. Be famous. Be the “top voice” on LinkedIn. That’s what it takes to win, right? That’s what …

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Trust Signals: The missing ingredient in your personal brand & authority-building strategy

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  “How do I build more trust with my audience, especially online?” It’s a valid question, especially as the word ‘trust’ is thrown around with reckless abandon these days in …

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Credibility wins! How to beat the hucksters and wannabes at their own game

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In last week’s blog post, I got on my soapbox (metaphorically), raised a pitchfork (still metaphorically speaking!) and let fly about the growing number of braggarts, spotlight seekers and bro’ …

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Do you want to give up? I know I sometimes do 😬

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’s only natural for credible operators - solopreneurs, founders and professional experts - to shy away from …

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How to stand out in a crowded field by creating your own lexicon

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Back in 2006, the online performance artist, Ze Frank, described ‘brand’ as the “emotional aftertaste” conjured up by a set of experiences. I’ve always loved this definition - it sure beats …

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Reputation Economy vs Creator Economy: Where do YOU fit?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

We hear a lot today about the ‘creator economy’, but sitting parallel with it is what's known as the ‘reputation economy’. What’s the difference? IN THE VIDEO BELOW: I explain the differences …

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