This episode of my BECOME YOUR OWN PR MACHINE podcast, I am interviewed by culture and leadership expert, Tristan White, about the power of content and communication - it's an expansive conversation …
Why business owners need to understand PR (and the vital role it plays)
If you're a solopreneur or you run your own growing business and employ people, this episode of the BECOME YOUR OWN PR MACHINE podcast will resonate! My message to you is this: PR is more important …
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Developing a PR mindset – is this the ‘secret sauce’ of marketing?
Welcome to another thought-provoking episode of "Become Your Own PR Machine." In this episode we dig into the topic of developing a PR mindset, and ask the question: Is this the 'secret sauce' of …
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The importance of building out your own ‘media network’
One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode of the BECOME YOUR OWN PR MACHINE podcast, I unpacked my …
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Where does PR fit in the overall marketing communications mix
In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various …
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THE REAL PR: Unpacking public relations, busting myths (and why it matters!)
PR is a weapon, but only if you understand how to harness its power for the benefit of your business, cause or issue! But first, let's get down to basics. I spend this episode of the BECOME YOUR …