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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Authority brand

What credible authority builders can learn from cult-hit authors. Here are 7 lessons to guide you!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Somewhere along the way, building authority got confused with popularity. Be loud. Be everywhere. Be famous. Be the “top voice” on LinkedIn. That’s what it takes to win, right? That’s what …

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The Zone of Influence: Where modern authority brands are built and leveraged

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  In a recent article, I explored the increasing crossover between the Creator Economy and the Reputation Economy - two powerful forces reshaping how we show up, share what we know, and …

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From Instagram Reels to real influence: What trial attorney Jefferson Fisher can teach us about modern authority

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Trial attorney Jefferson Fisher didn’t set out to become a content creator. He simply wanted to promote his law firm, so he started making short Instagram videos on what to do after a car …

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Trust Signals: The missing ingredient in your personal brand & authority-building strategy

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  “How do I build more trust with my audience, especially online?” It’s a valid question, especially as the word ‘trust’ is thrown around with reckless abandon these days in …

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