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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Authority brand

START TODAY → The 30-day challenge that builds genuine authority (not fake influence)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In today’s online environment, if we look deep enough, so much of what we see and experience comes across as fake, or manufactured. Authority. Influence. Even expertise. This is the reason I’ve …

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The 4 Authority Content Lenses: a model for publishing with clarity and confidence

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Back in 2014, I introduced a simple content model to help founders, professionals, and marketers make sense of the stories they were sharing. I’ve taught it, refined it, and riffed on it periodically …

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Crossing the ‘perception bridge’ from expert to authority

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

You can be brilliant at what you do and still remain invisible. Every industry has its unsung heroes - the battle-hardened consultants who quietly deliver exceptional results, the entrepreneurs …

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The 3 dimensions of consistency every expert or thought leader needs to master

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Everyone talks about consistency when building a professional presence. "Post regularly," they say. "Stick to a schedule." "Show up every day." But here's the problem: most people think consistency …

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MICRO-CASE STUDY: Real-time example of the earned media ‘ripple effect’ in action

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I recently published an article unpacking earned media, explaining why isn’t just PR buzz anymore, and how it has become one of the most powerful trust signals you can have. But what does earned …

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The algorithmic erosion of identity

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

When your communication strategy becomes "whatever generates engagement," several things begin to deteriorate: ➡️  Consistency of values > You start bending your message to fit trending topics, …

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