In a recent article, I explored the increasing crossover between the Creator Economy and the Reputation Economy - two powerful forces reshaping how we show up, share what we know, and …
From Instagram Reels to real influence: What trial attorney Jefferson Fisher can teach us about modern authority
Trial attorney Jefferson Fisher didn’t set out to become a content creator. He simply wanted to promote his law firm, so he started making short Instagram videos on what to do after a car …
Trust Signals: The missing ingredient in your personal brand & authority-building strategy
“How do I build more trust with my audience, especially online?” It’s a valid question, especially as the word ‘trust’ is thrown around with reckless abandon these days in …