Additional menu

Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Authority brand

Unpacking ARC – the professional transformation that moves leaders and experts from the margins into the frame

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

You have the expertise. The track record. The ideas that capture people’s attention. The insights that could shift conversations and open doors. But none of it matters if you’re standing in the …

Continue Reading about Unpacking ARC – the professional transformation that moves leaders and experts from the margins into the frame →

You’re more visible than ever. So why aren’t there more opportunities coming your way?

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

You’ve been putting in the work - showing up consistently, posting regularly, sharing insights - in an attempt to raise your professional profile and build your presence online. But the …

Continue Reading about You’re more visible than ever. So why aren’t there more opportunities coming your way? →

The content curator’s path to building an authority brand

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

When it comes to building personal brand authority, it’s common to assume you need to always be publishing original ideas - crafting bold opinions, staking contrarian positions, and ‘owning’ a …

Continue Reading about The content curator’s path to building an authority brand →

Your quick-start guide to building a credible authority brand

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In this quick no-fluff guide, I briefly address these questions: What is an authority brand? What is authority branding? Who should take authority branding seriously? Why does authority …

Continue Reading about Your quick-start guide to building a credible authority brand →

All the tactics in the world won’t save you without these two things

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Should I be on YouTube? Start a podcast? Publish a Substack newsletter? Or write articles on LinkedIn (or is it better to post videos 🧐 )? And what about TikTok? I hear it’s better than …

Continue Reading about All the tactics in the world won’t save you without these two things →

START TODAY → The 30-day challenge that builds genuine authority (not fake influence)

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In today’s online environment, if we look deep enough, so much of what we see and experience comes across as fake, or manufactured. Authority. Influence. Even expertise. This is the reason I’ve …

Continue Reading about START TODAY → The 30-day challenge that builds genuine authority (not fake influence) →