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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Authority brand

The 3 dimensions of consistency every expert or thought leader needs to master

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Everyone talks about consistency when building a professional presence. "Post regularly," they say. "Stick to a schedule." "Show up every day." But here's the problem: most people think consistency …

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MICRO-CASE STUDY: Real-time example of the earned media ‘ripple effect’ in action

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I recently published an article unpacking earned media, explaining why isn’t just PR buzz anymore, and how it has become one of the most powerful trust signals you can have. But what does earned …

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The algorithmic erosion of identity

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

When your communication strategy becomes "whatever generates engagement," several things begin to deteriorate: ➡️  Consistency of values > You start bending your message to fit trending topics, …

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Why authority creates a multiplier effect: How trusted experts turn reputation into sustained competitive advantage

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Most professionals think building authority means more followers or better engagement. But they're missing the real prize: a business advantage that doesn't just add up - it multiplies. When your …

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What credible authority builders can learn from cult-hit authors. Here are 7 lessons to guide you!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Somewhere along the way, building authority got confused with popularity. Be loud. Be everywhere. Be famous. Be the “top voice” on LinkedIn. That’s what it takes to win, right? That’s what …

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The Zone of Influence: Where modern authority brands are built and leveraged

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  In a recent article, I explored the increasing crossover between the Creator Economy and the Reputation Economy - two powerful forces reshaping how we show up, share what we know, and …

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