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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trevor Young

How recruitment industry leader Greg Savage grew his Twitter following to 30,000+

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 13 OF THE REPUTATION REVOLUTION PODCAST Take a long term view and put time and effort into it.  So says Greg Savage, the 56-year-old former recruitment company CEO who over a period of five …

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The 4 types of content thought leaders need to be aware of

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you're going to make an impact as a thought leader, you're going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or …

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A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using 'porn inspired' …

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Public speaking advice for aspiring thought leaders with Yvonne Adele

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 11 OF THE REPUTATION REVOLUTION PODCAST Public speaking fills many professional people with dread but if you can overcome your fear of standing on a stage and presenting to an audience, it can …

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What does the media look for in an expert commentator?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert …

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How to pitch your story to the media (like the pros)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Traditional media outlets - radio, TV, newspapers and magazines (and their online offshoots) - are often seen in several different lights by the business world. On the one hand journalists, broadcast …

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Power to the people: Aussies are more engaged in online protests than ever (SURVEY)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One in 10 internet users in Australia are protesting online via change.org making us the second highest number of users of the website, per capita, globally. A survey of change.org’s two million …

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Taking things up a notch on LinkedIn with Des Walsh

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 8 OF THE REPUTATION REVOLUTION PODCAST Queensland-based social media author, speaker and business coach Des Walsh is my special guest this week on the Reputation Revolution podcast. Des helps …

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Building your thought leadership brand

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In this episode of the Reputation Revolution podcast we look at what's involved in building your thought leadership brand: From defining your story and developing your key messages and evidence-based …

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Deconstructing thought leadership with Craig Badings

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 6 OF THE REPUTATION REVOLUTION PODCAST This week  I chat with Craig Badings, a thought leader who specialises in thought leadership (yes folks, that's a lot of thought leadership!). Craig  is …

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Why thought leaders need a ‘home base’ for their content

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 5 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast we focus on why it's important for aspiring leaders to establish an online content hub or 'home …

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How Bluewire Media creates web marketing that works, with Adam Franklin

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The world of marketing is changing at a fast rate of knots. That much we are all very aware of. Content is increasingly playing a crucial role in attracting the public to your company's virtual door; …

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