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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trevor Young

Growing a digital footprint for your personal brand with Cat Matson, social provoCATeur

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 16 OF THE REPUTATION REVOLUTION PODCAST Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she's a keynote speaker and social media …

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Your most potent personal branding weapon

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 15 OF THE REPUTATION REVOLUTION PODCAST YOU are your most potent personal branding weapon. You hold the key to your personal branding efforts; you hold the key to your differentiation in the …

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Making sense of search engine optimisation with SEO guru Jim Stewart

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 14 OF THE REPUTATION REVOLUTION PODCAST The sheer thought of search engine optimisation - or SEO as it's more commonly referred to - is probably making your eyes glaze over as we speak! Let's …

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The main reason why you need to be on Twitter (and it’s probably not what you think)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

There is one very good reason you should be on Twitter, and it has nothing to do with sharing what you ate for lunch (as important as that might be for some people). And funnily enough, it hasn't got …

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Fast track your content marketing smarts and start becoming your own media channel today!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Content marketing is the current buzz phrase, but don’t let that put you off! Conceptually speaking, content marketing has been with us since the late 1800s when John Deere Tractors custom-published …

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How recruitment industry leader Greg Savage grew his Twitter following to 30,000+

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 13 OF THE REPUTATION REVOLUTION PODCAST Take a long term view and put time and effort into it.  So says Greg Savage, the 56-year-old former recruitment company CEO who over a period of five …

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The 4 types of content thought leaders need to be aware of

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you're going to make an impact as a thought leader, you're going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or …

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A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using 'porn inspired' …

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Public speaking advice for aspiring thought leaders with Yvonne Adele

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 11 OF THE REPUTATION REVOLUTION PODCAST Public speaking fills many professional people with dread but if you can overcome your fear of standing on a stage and presenting to an audience, it can …

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What does the media look for in an expert commentator?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert …

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How to pitch your story to the media (like the pros)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Traditional media outlets - radio, TV, newspapers and magazines (and their online offshoots) - are often seen in several different lights by the business world. On the one hand journalists, broadcast …

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Power to the people: Aussies are more engaged in online protests than ever (SURVEY)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One in 10 internet users in Australia are protesting online via change.org making us the second highest number of users of the website, per capita, globally. A survey of change.org’s two million …

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