Clarissa Rayward is 'The Happy Family Lawyer', a blogger, educator, speaker, author and director of the Brisbane Family Law Centre. She is passionate about relationships, people and family and uses …
085 TLT – Building out your ‘Clusters of Influence’
In this Thought Leader Thursday mini-episode of Reputation Revolution, Trevor Young discusses why aspiring thought leaders need to devote time and head space to building out their 'clusters on …
Continue Reading about 085 TLT – Building out your ‘Clusters of Influence’ →
084 Becoming your own PR machine with Jocelyn Hunter, founder of Bench PR
Jocelyn Hunter is managing director of Melbourne-based Bench PR; has over 16 years' PR experience spanning big brands to small start-ups in the UK and Australia. In 2012 she was listed as one of the …
Continue Reading about 084 Becoming your own PR machine with Jocelyn Hunter, founder of Bench PR →
Why content marketing should be top of mind for professional services firms and advice-based businesses
Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are …
Why content marketing should be top of mind for professional services firms and advice-based businesses
Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are …
083 TLT – How to ramp up your presence on LinkedIn
LinkedIn is a critical social platform for aspiring thought leaders. Does your LinkedIn profile do the 'professional you' justice? Does your activity on the platform accurately tell your story and …
Continue Reading about 083 TLT – How to ramp up your presence on LinkedIn →
082 From blog to book with Mark Masters, founder of The ID Group
Mark Masters is the owner of UK content marketing agency, The ID Group; he's an avid blogger and podcaster, and more recently, author of the book 'The Content Revolution'. In this episode, Mark chats …
Continue Reading about 082 From blog to book with Mark Masters, founder of The ID Group →
The Business of Podcasting: How brands can include audio as part of their content marketing mix
The growth of podcasting shows no sign of slowing down as more and more people (producers and listeners) around the world catch on to the power of audio-on-demand content. It's one thing for an …
081 Do you need to create a website for your personal brand?
In this short Thought Leader Thursday episode, Trevor Young discusses whether aspiring thought leaders need their own personal website (with a domain containing their name) or can they get by using …
Continue Reading about 081 Do you need to create a website for your personal brand? →
It’s what you DON’T do with your company blog that speaks volumes about your business
How many times do you see it - you're on a company's website and while you're there, you check out their blog. Ugh! It looks like an untended garden, unkempt and weed infested. It's got maybe a …
080 Positioning yourself as a thought leader in your industry or profession
‘Thought leadership’ can be quite a nebulous concept, says Trevor Young, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader …
Continue Reading about 080 Positioning yourself as a thought leader in your industry or profession →
Content Marketing in Australia 2016: Creating engaging content remains the big challenge!
Producing content that engages audiences is the critical content marketing challenge currently faced by Australian businesses. According to the just-released Content Marketing in Australia 2016: …