Facebook has announced it's going to roll out its video live streaming service to the masses, which is great news for consumers but potentially challenging for brands. According to this statement, …
089 WE’RE BACK: Kickstarting or re-energising your thought leader journey
After a brief hiatus over the Christmas break to recharge the podcasting batteries, Trevor Young is back in the host's chair, ready for another big year of Reputation Revolution. In this episode, …
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SOCIAL MEDIA CASE STUDY: Vision 2020 Australia campaign – #SnapForSight
BACKGROUND: Vision 2020 Australia is the country’s eye health and vision care peak body. Its mission is to be the national advocate to government working in partnership with members for policy change …
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Content marketing: How much information should you give away for free?
Set your knowledge and ideas free! It's a powerful proposition that sits at the heart of content marketing but equally it can be somewhat tricky as well. I hear time and time again a key …
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How your business can get the edge with video live-streaming
There's a lot happening on the video live-streaming front currently. So much so I think you can safely say it will build upon last year's hype to become an entrenched bona fide social media trend …
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Tips for creating content that engages people (new research)
The more information-dense the online world becomes, the harder it is to cut through the noise and resonate with the right people - i.e. those that fit your designated target audience …
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Here are 6 important things to consider when planning your company blog
We recently published an article entitled: It’s what you DON’T do with your company blog that speaks volumes about your business. The upshot of that post was, if you neglect your company blog you …
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088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.com
Karen Gunton is an 'unstucktor' - she helps people get unstuck, to find the magic in their work, to help them both uncover their soul purpose and fulfil that purpose via their business. In this …
088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.com
Karen Gunton is an 'unstucktor' - she helps people get unstuck, to find the magic in their work, to help them both uncover their soul purpose and fulfil that purpose via their business. In this …
257 PR, social media and content marketing predictions for 2016 (plus a ‘best practice’ Blab!)
This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts. David, who runs the excellent Digital Marketing …
087 – TLT- Plans, scams & doing what works for you and your principles
In this Thought Leader Thursday mini-episode of REPUTATION REVOLUTION, host Trevor Young discusses discusses why it's important to stick to your principles when it comes to promotional tactics such as …
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4 ways small business can out-gun big brands in the content marketing stakes
Okay, so your business doesn't have deep pockets or the resources of a bigger brand, but that doesn't mean you can't tip the playing field to your advantage every now and then when it comes to social …