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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Thought leadership

What credible authority builders can learn from cult-hit authors. Here are 7 lessons to guide you!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Somewhere along the way, building authority got confused with popularity. Be loud. Be everywhere. Be famous. Be the “top voice” on LinkedIn. That’s what it takes to win, right? That’s what …

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Why I’m returning to Substack (and what it says about the future of authority building)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

After a year and a half of publishingmy newsletter Reputation OnRamp on the Beehiiv platform, I’ve made the decision to return to Substack - and rebrand the newsletter as Earn the Right. This isn’t …

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From philosophy to practice: The first steps to Personal Brand Sovereignty

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In a previous article, I introduced the concept of Personal Brand Sovereignty, the idea of owning your identity, your message, and your platform in a digital world that increasingly wants to …

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Credible voices are being drowned out – is there a smarter path for real experts and leaders?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Today's online world is a battlefield. Loud, chaotic, unrelenting … polluted by: Hucksters and braggarts flooding our feeds with empty promises and recycled blueprints. Attention-hogging …

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Influence, consistency and (genuine) thought leadership

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Talk about influence. Talk about consistency. Talk about (genuine) thought leadership, and the continued evolution of ideas How Seth Godin changed the game, one post at a time. According to …

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Evolving your philosophy and viewpoint over time (includes two real-life examples)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Today, I Googled a phrase I use often and up popped an interview I recorded for the Bluewire Media podcast back in 2014. I checked out the show notes from the interview and was interested to see …

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