Nicole Matejic (aka the #SocialFirefighter) trained as a photojournalist, became a private investigator (which saw her "hanging out of trees' as a surveillance operative), worked for …
Growing a digital footprint for your personal brand with Cat Matson, social provoCATeur
EPISODE 16 OF THE REPUTATION REVOLUTION PODCAST Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she's a keynote speaker and social media …
The main reason why you need to be on Twitter (and it’s probably not what you think)
There is one very good reason you should be on Twitter, and it has nothing to do with sharing what you ate for lunch (as important as that might be for some people). And funnily enough, it hasn't got …
How recruitment industry leader Greg Savage grew his Twitter following to 30,000+
EPISODE 13 OF THE REPUTATION REVOLUTION PODCAST Take a long term view and put time and effort into it. So says Greg Savage, the 56-year-old former recruitment company CEO who over a period of five …
A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling
The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using 'porn inspired' …
Power to the people: Aussies are more engaged in online protests than ever (SURVEY)
One in 10 internet users in Australia are protesting online via change.org making us the second highest number of users of the website, per capita, globally. A survey of change.org’s two million …