I've always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen the connection it has with the public. I mean, how could you not …
Consistency is key for social media success
The urge to jump on social channels to market one’s business is often overwhelming. You just want to get on there and get started! Then the novelty wears off and the grind (for some) starts: Creating …
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Why company directors need to be ‘out, loud and proud’ on social media
Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its …
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Why the future of marketing is heart first, calculator second
It's been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a 'connected brand' is a person, company or organisation …
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The Katering Show is set to become a YouTube sensation (if it’s not already by the time I finish writing this!)
Twitter and Facebook buzzed madly today with the emergence of a hilarious new YouTube comedy series called The Katering Show. Fronted by two comedians Kate McLennan and Kate McCartney, The Katering …
Building a strong personal brand in a conservative professional industry
Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social …
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