The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic …
Taking a multidimensional approach to content marketing for PR
The ability today for companies and organisations of any size to publish their own content, in effect becoming their own media channels, is such a powerful proposition, it never ceases to blow me …
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How to build trust as a competitive advantage for your business
As professional communicators, we are acutely aware of the importance of trust in building reputation and enhancing purchase consideration, or whatever ‘commercial’ outcome you’re seeking to …
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Content Marketing for PR: Growing an audience through podcasting
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. While the bulk of …
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How to make your advertising and promotional campaigns work harder
The ongoing disruption of traditional media continues to wreak havoc on the marketing industry. The reach of traditional media has diminished in the wake of the ongoing explosion of online channels …
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These 10 PR and marketing books will get you revved up for a huge 2018
I've read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I …
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