This blog post is 25+ years in the making. Think of it as my 'flag in the ground'. It's the culmination of a quarter of a century spent in the trenches of marketing communications, …
8 things I’d do if I was starting out in PR today
I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of …
Continue Reading about 8 things I’d do if I was starting out in PR today →
If we trust experts as a source of information for a company, why aren’t there more ‘out there’ in the marketplace?
The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to …
What are your biggest PR and marketing challenges today?
If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the …
Continue Reading about What are your biggest PR and marketing challenges today? →
What is the difference between marketing and PR?
I'm often asked what is the difference (or perhaps more correctly, what are the differences) between marketing and public relations. While I can provide a pithy (but ultimately unsatisfying) answer, …
Continue Reading about What is the difference between marketing and PR? →
Three marketing books from 2014 that will help you smash it in 2015!
I read a stack of business books this year - some were released through traditional publishing houses while others were self-published for Kindle and usually focused tightly on a particular niche and …
Continue Reading about Three marketing books from 2014 that will help you smash it in 2015! →