The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to …
What are your biggest PR and marketing challenges today?
If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the …
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What is the difference between marketing and PR?
I'm often asked what is the difference (or perhaps more correctly, what are the differences) between marketing and public relations. While I can provide a pithy (but ultimately unsatisfying) answer, …
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Three marketing books from 2014 that will help you smash it in 2015!
I read a stack of business books this year - some were released through traditional publishing houses while others were self-published for Kindle and usually focused tightly on a particular niche and …
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Digital services lead the way as Australian PR firms invest in growth (REPORT)
Australia's public relations consulting industry seems to be in pretty healthy shape if a new survey is any indication. The annual Public Relations Institute of Australia’s (PRIA) consulting …