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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

PR Warrior

How to turn an event into several months’ worth of content for your business

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

It's great to blog, create podcasts and publish videos to YouTube. But don't forget the power of 'old school' physical (versus virtual) content, for example, branded informational events such as …

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The importance of developing a culture of content in your organisation

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

For an organisation to effectively become its own media channel, it's important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility …

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Are you a corporate chest-beater?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One of the key tenets of content marketing is to put your audience first and create content that's of interest and relevance to them.  This is well-established best practice that has been reinforced …

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Understanding the broader ‘content universe’ (and how to make it work for your brand)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your …

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What shaving my head can teach you about content marketing for personal branding purposes

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Once upon a time I had hair. Lots of it! But then ... not so much. It took a little while for me to get to the completely 'chrome dome' stage, although looking around, I daresay I bit the bullet …

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What shaving my head can teach you about content marketing for personal branding purposes

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Once upon a time I had hair. Lots of it! But then ... not so much. It took a little while for me to get to the completely 'chrome dome' stage, although looking around, I daresay I bit the bullet …

Continue Reading about What shaving my head can teach you about content marketing for personal branding purposes →

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